THUNDERBOLT 4 DOCK
DELL TECHNOLOGIES - PERIPHERALS
INSIGHT: The new Dell Thunderbolt 4 Dock will multiply your productivity.
From its ExpressCharge technology for fast charging to its swappable module for easy upgrades, Dell's new Thunderbolt 4 dock is built with many new features. To embody these features, we utilized icons that would animate in a ripple, patterned effect to speak to one's productivity being multiplied.
ECD: Joel Davis / ACD: Emily Grube
CWs: Eric Knittel & Caroline Moreton / ADs: Dan Ridge & Ashley Stluka
Video Producer: Mase Kerwick / Video CGI & Production Partner: SLATE
DELL TECHNOLOGIES - FIXED WORKSTATION
INSIGHT: The Dell Precision 7865 Tower will tear through work with its powerful AMD CPU.
Dell's new mid-sized tower is ready to take on the most demanding processing programs with its powerful AMD Ryzen™ Threadripper™ PRO CPU. With such a cool name, we wanted to visualize the performance of the AMD CPU through metaphorical threads that captured both the power and beauty within the Tower.
ECD: Joel Davis / ACDs: Shane McGuire & Santa Hernandez
CW: Eli Mogul / ADs: Sam Lopez & Ashley Stluka
Video Producer: Marshall Lewis / Video CGI & Production Partner: Ology