Grab a bigger spoon
Insight: Dippin' Dots needs to grow up.
Memories of Dippin’ Dots are as much about the unique ice cream as they are their unique venue. Amusement parks, malls, and zoos were awesome - when you were eight. Now in your late twenties, you don’t fit in at a zoo by yourself. It’s suspicious that you’re waiting in line at the mall kiosk between a Claire’s and a Build-A-Bear. You’re still young, but you’re way too old for the places where you used to enjoy Dippin’ Dots.
Copywriter: Kevin Pellicone
Art Directors: Kelly Kim & Ashley Stluka
Creative Director: Sean Labounty
Media Strategy: Kyle Armour, Kate Hettrick, & Corrinne Saha