Grab a bigger spoon

Insight: Dippin' Dots needs to grow up.

Memories of Dippin’ Dots are as much about the unique ice cream as they are their unique venue. Amusement parks, malls, and zoos were awesome - when you were eight. Now in your late twenties, you don’t fit in at a zoo by yourself. It’s suspicious that you’re waiting in line at the mall kiosk between a Claire’s and a Build-A-Bear. You’re still young, but you’re way too old for the places where you used to enjoy Dippin’ Dots. 

Copywriter: Kevin Pellicone

Art Directors: Kelly Kim & Ashley Stluka

Creative Director: Sean Labounty

Media Strategy: Kyle Armour, Kate Hettrick, & Corrinne Saha

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