PUPSICOOL

bone broth ice pops

During my time with Pupsicool, I enjoyed the close connections I made with the scrappy and fun Pupsicool pack and the holistic experience of working in the fast-paced entrepreneurial setting.

Founder and Pack Leader: Julie Brewer

Chief Financial Officer: Annie Canosa

Chief Operations Officer: Nico Canosa

Social Media Intern: Sarah Krueger

Branding Guide: As a capstone project, I wrote and designed an entire branding guide, combining my passions for writing, design, and organizational culture. You can check out the entire guide here.
Packaging: I designed the new cup packaging for Pupsicool's original flavor, Venison, and their new summer flavor, Beef. They wanted a balance of clean yet fun that embraced their Texas roots and pride.
Beef Cups for Website.jpg
Venison Cups for Website.jpg
Logo: To match the new rebranding, I designed logos for their current and upcoming flavors. I gave them a simple yet fun feel to complement their pink tongue brand mark.
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Pupsicool Venison Logo RGB.png
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Website: I redesigned and cleaned up their old website on Squarespace to insert more of the fun and warm personality they were looking for.  You can view their website at www.pupsicool.dog.
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Business Cards: Lastly, the team wanted new business cards to round out the fresh rebranding. 
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Nico Business Card Individual Mockup.jpg
Nico Business Card Mockup.jpg

Say Hello

Call me at 361.401.1232
E-mail me at ashleystluka@yahoo.com
or meet me virtually on Calendly 
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