bone broth ice pops
During my time with Pupsicool, I enjoyed the close connections I made with the scrappy and fun Pupsicool pack and the holistic experience of working in the fast-paced entrepreneurial setting.
Founder and Pack Leader: Julie Brewer
Chief Financial Officer: Annie Canosa
Chief Operations Officer: Nico Canosa
Social Media Intern: Sarah Krueger
Branding Guide: As a capstone project, I wrote and designed an entire branding guide, combining my passions for writing, design, and organizational culture. You can check out the entire guide here.
Packaging: I designed the new cup packaging for Pupsicool's original flavor, Venison, and their new summer flavor, Beef. They wanted a balance of clean yet fun that embraced their Texas roots and pride.
Logo: To match the new rebranding, I designed logos for their current and upcoming flavors. I gave them a simple yet fun feel to complement their pink tongue brand mark.
Website: I redesigned and cleaned up their old website on Squarespace to insert more of the fun and warm personality they were looking for. You can view their website at www.pupsicool.dog.
Business Cards: Lastly, the team wanted new business cards to round out the fresh rebranding.