bone broth ice pops

During my time with Pupsicool, I enjoyed the close connections I made with the scrappy and fun Pupsicool pack and the holistic experience of working in the fast-paced entrepreneurial setting.

Founder and Pack Leader: Julie Brewer

Chief Financial Officer: Annie Canosa

Chief Operations Officer: Nico Canosa

Social Media Intern: Sarah Krueger

Branding Guide: As a capstone project, I wrote and designed an entire branding guide, combining my passions for writing, design, and organizational culture. You can check out the entire guide here.
Packaging: I designed the new cup packaging for Pupsicool's original flavor, Venison, and their new summer flavor, Beef. They wanted a balance of clean yet fun that embraced their Texas roots and pride.
Beef Cups for Website.jpg
Venison Cups for Website.jpg
Logo: To match the new rebranding, I designed logos for their current and upcoming flavors. I gave them a simple yet fun feel to complement their pink tongue brand mark.
New Beef Logo RGB.png
Pupsicool Venison Logo RGB.png
Turkey Flavor Logo.png
Chicken Logo.png
Website: I redesigned and cleaned up their old website on Squarespace to insert more of the fun and warm personality they were looking for.  You can view their website at www.pupsicool.dog.
Website Landing Page.jpg
Health Value.png
Quality Value.png
Honesty Quality.png
Empower and Connect Quality.png
Benefit 1.jpg
Benefit 2.jpg
Benefit 3.jpg
Benefit 4.jpg
Website Pages.jpg
Dog House Gif.gif
Moving Pawprint.gif
Moving Dogtail.gif
Dog Barking.gif
Business Cards: Lastly, the team wanted new business cards to round out the fresh rebranding. 
Julie Business Cards Mockup.jpg
Julie Business Card Individual Mockup.jp
Nico Business Card Individual Mockup.jpg
Nico Business Card Mockup.jpg