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BAKING ANY OCCASION SPECIAL

SWEETS BY SHELLY

I was so excited to approach and to reconnect with a high school friend by offering to re-brand her small bakery business. Shelly was and still is such a warm, bubbly friend, and I could not have been more honored when she was open to my creative ideas. To elevate her brand, I crafted and laid out a branding guide for her bakery, covering everything from the redesigned logo to the refreshed color palette.

AD, Branding, & Design: Ashley Stluka