In Shiner, Texas, there is always something a brewin'. Just like the beloved K. Spoetzel Brewery in my home town, I've always got something going on upstairs. Here is a peek inside my mind and the quirky, happy synapses that keep it up and running...usually.

"The Monkeys"

Currently, I am learning tai chi. However, I sometimes struggle to “seize the monkey and tame the horse” when the creative process inside my mind largely resembles Planet of the Apes.

My Creative 

Process Visualized

In the stacks... 

Messages from an Unknown Chinese Mother by Xinran

All Marketers Tell Stories by Seth Godin

Everybody Always by Bob Goff

Next departure...




On the list...

Learn how to surf

Hold a tiger cub

Climb the Great Wall of China

Next Sources

of Inspiration

In the queue...

You'll Be Back by the Original Broadway Cast of Hamilton

Blinding Lights by The Weekend

Paradise by George Ezra

Next screening...


The Torture Report

Wonder Woman 1984

Still watching...


Abstract: The Art of Design 

The Umbrella Academy

The Good Place

This is not a diary...

Here are a few excerpts from the idea journal I created in the fall of 2018 for my Introduction to Advertising Creativity class. One of my favorite projects, it is a journal full of all kinds of ideas - random, bizarre, funny, interesting, name it. You can still find me adding more fun entries because ideas are always in the making.



Say Hello

Call me at 361.401.1232
E-mail me at
or meet me virtually on Calendly 
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