PAINLESS PAINT

CLARE

INSIGHT: Shopping for paint is laborious and overwhelming.

The color of paint you pick matters, but it shouldn't be a painful process. CLAIRE, a direct-to-consumer curated paint company, has brought back the joy of painting your home. 56 colors are all anybody needs for a foolproof paint experience that any color dummy can handle.

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CW: Sarah Shea / AD: Ashley Stluka