Insight: Shopping for paint is laborious and overwhelming.
The color of paint you pick matters, but it shouldn't be a painful process. CLARE is a direct-to-consumer, curated paint company
that has brought back the joy of painting your home. 56 colors are all anybody needs for a foolproof paint experience that any color-dummy can handle.
Copywriter: Sarah Shea
Art Director: Ashley Stluka
Creative Director: Sean Labounty
Check out our first attempt
at the CLARE campaign below!
just enough color
A direct-to-consumer online paint company, CLARE boasts only 56 expertly curated paint colors. The minimal options are trustworthy and provide just enough color to eliminate those pesky trips to the hardware store and hours of indecision.